gcds clothing

History and Philosophy of the Brand

GCDS , founded in 2015 by brothers Giuliano and Giordano Calza, is now one of the most influential Italian brands on the global scene. Under Giuliano Calza's creative direction, the brand stands out for redefining the codes of streetwear, transforming irony into a new language of contemporary luxury. Its distinctive hues—black, red, and white—become the starting point for an aesthetic that blends pop culture, nostalgia, and Italian craftsmanship, creating an emotional and contemporary vision appreciated by a new generation around the world.

Giuliano Calza's creative talent has been recognized internationally, being listed by The Business of Fashion as one of the most influential emerging designers. The GCDS universe has attracted a diverse audience of icons and celebrities, from Beyoncé—who wore the brand on the cover of British Vogue in 2022 and in her music video—to Sophia Loren. The fashion shows during Milan Fashion Week, widely praised for their artistic evolution, have helped strengthen the brand's cultural position.

In recent years, GCDS has expanded its world by introducing lines of fragrances, makeup, and collectibles, transforming its playful and refined identity into a true cultural ecosystem. In 2020, the brand was the first in Italy to present a fashion show in the metaverse, landing the digital cover of Dazed and a virtual front row packed with VIPs and celebrities.

The brand's international expansion continued with pop-up stores in Italy and Europe and the opening of permanent flagships in China. High-profile collaborations—such as those with Carine Roitfeld and the creation of looks for Lalisa Manoban (Lalisa) at Coachella—further consolidated the brand's positioning as a benchmark for pop-driven luxury.

Guided by a vision that embraces creativity, inclusivity, and a constant dialogue with global pop culture, GCDS collaborates with some of the entertainment industry's leading players, including Mattel, Sanrio, Disney, Universal, Barilla, and Pepsi. Each project confirms the brand's ability to capture the zeitgeist with authenticity, humor, and a unique creative identity.

Why Choose DI PIERRO BRAND STORE?

Choosing DI PIERRO BRAND STORE for your purchases means access to an exclusive selection of high-quality GCDS garments. Each product is carefully chosen to guarantee you only the best of the brand, ensuring every purchase is a satisfying one.

Our online store is designed to offer you a simple and enjoyable shopping experience. You can intuitively browse our collections, discover the latest arrivals, and take advantage of exclusive offers. Furthermore, our customer service team is always available to answer any questions you may have and help you choose your favorite pieces.

Don't miss the chance to enrich your wardrobe with GCDS 's iconic pieces. Visit our website and discover the latest collections to add a touch of originality and style to your everyday look. We're here to help you find what you're looking for!