Amaranth Man

The History and Values ​​of Amaranth

The Amaranto brand was born in 2021 in Florence from the vision of Massimo Zanchi , with the aim of combining Italian sartorial elegance with metropolitan aesthetics. Since the first collection, Amaranto has stood out for its sophisticated color palettes, nature-inspired prints and contemporary silhouettes.

Each piece of Amaranto Uomo is the result of careful research into fine materials — from cashmere to technical cotton — and artisanal workmanship that enhances the details. On Di Pierro Brand Store you will find the complete selection of knitwear , outerwear , trousers and accessories designed for a sophisticated and versatile male wardrobe.

Iconic Models and Precious Materials

• Flora Men's Jersey: silk and wool blend jersey for breathable comfort.
• Men's Trench Coat: water-repellent gabardine with tailored details.
• Siena Men's Trousers: tailored cut in stretch cotton, ideal for daily wear.
• Bomber City Men: technical nylon with contrasting inserts for an urban touch.
• Orme Men's Backpack: full grain leather and durable canvas, functional design.
• Geo Men's Belt: geometric buckle in burnished metal, for a distinctive detail.

How They Dress and Style Tips

Amaranto Uomo creations offer a regular fit with slightly oversized lines, designed to guarantee freedom of movement without losing the definition of the silhouette. We recommend choosing your usual size for knitwear and outerwear; for trousers, if you want a slimmer fit, consider half a size less.

For a balanced look, combine the Men's Trench Coat with the solid-color Men's Flora Sweater and the Men's Siena Cropped Trousers . Complete your outfit with the Men's Orme Backpack and the Men's Geo Belt for a play on volumes and materials that enhances the Amaranth style.

Why Choose Amaranth Men?

Choosing Amaranto Uomo means aiming for an innovative Made in Italy , where tradition and contemporary research meet. Each item is designed to last over time, thanks to the quality of the fabrics and a manufacturing process that is attentive to detail, to give you a look