Amaranth

The History and Values ​​of Amaranth

The Amaranto brand was born in 2021 in Florence, from the creative flair of Massimo Zanchi , with the aim of blending Italian sartorial luxury with contemporary urban aesthetics. Since its first collection, Amaranto has won over industry insiders and the international public for its sophisticated color palettes and minimal yet impactful silhouettes.

Every season is a journey through fine fabrics and artisanal workmanship: from the softest cashmere to technical cottons, passing through silk and linen blends. On Di Pierro Brand Store you will find the complete selection of Amaranto outerwear , knitwear , trousers and accessories , designed for a relaxed and authentic elegance.

Iconic Models and Precious Materials

• Flora Jersey: silk and wool blend jersey, light and breathable.
• Trench Coat: water-repellent technical gabardine with belt detail.
• Siena trousers: tailored cut in stretch cotton, perfect for everyday wear.
• Bomber City: technical nylon with contrasting finishes, a street-luxury must.
• Orme Backpack: full grain leather and reinforced canvas, with a functional design.
• Geo Belt: Geometric buckle in burnished metal, for a distinctive touch.

How They Dress and Style Tips

Amaranto creations are characterized by a regular fit with slightly oversized lines, designed to guarantee comfort without sacrificing silhouette definition. We recommend choosing your usual size for knitwear and outerwear; for trousers, if you prefer a slimmer fit, consider going half a size smaller.

To make the most of each piece, pair a Trench coat with a solid Flora sweater and Siena cropped trousers : you will obtain a sophisticated but casual look, perfect from day to night. Complete with accessories in contrasting textures for a play on volumes and materials.

Why Choose Amaranth?

Choosing Amaranto means opting for a brand that combines Italian tailoring art with a contemporary vision of luxury streetwear. Each piece is the result of careful research into fabrics and obsessive attention to detail, to offer you a wardrobe of